Will Hill and Breast Cancer Care team up

Leading gaming company William Hill has teamed up with the charity Breast Cancer Care to mark Breast Cancer Awareness Month this October. William Hill will launch Pink Ribbon Games on their online Bingo site this October to raise funds for the charity.

3,000 people will be diagnosed with breast cancer in October alone and William Hill will raise funds through Pink Ribbon Bingo Games and new registrations to ensure Breast Cancer Care can be there to offer information and support to each and every one of them.

10% from every special Pink Ribbon Bingo ticket will be donated to the charity, as well as £10 for every new player who registers between 1st October to end of December with the promo code ‘care’ and plays £20 within 4 weeks of registration. The money raised will fund support and information for people who have been diagnosed, plus their friends and families, ensuring that no-one has to face breast cancer alone.

Sarah Hill, Head of Corporate Fundraising at Breast Cancer Care, comments:
“It is fantastic to have William Hill on board for what I believe will be an extremely successful partnership. Breast Cancer Care works very hard to make a meaningful difference to the lives of people affected by breast cancer. Our services ensure that people don’t have to face a breast cancer diagnosis alone and uninformed. But we still don’t reach everybody. There are many people who are struggling to come to terms with their diagnosis on their own at this very minute and that is unacceptable. That’s why we are so grateful for the support from William Hill. The crucial funds raised will help us to reach more people and to offer them the care and support they need, whenever they need it.”

Jennie Prest, PR Manager from William Hill added:
“William Hill are delighted to be supporting Breast Cancer Care, especially for Breast Cancer Awareness Month when the terrific work that the charity does supporting people through a very difficult time really should be appreciated. With our special Pink Ribbon tickets, every time a William Hill Bingo customer clicks to play, they will be helping raise vital funds for Breast Cancer Care to continue their essential work.”

For more information about the campaign please visit www.williamhillbingo.tv or www.breastcancercare.org.uk