Coral and Carlsberg

Coral.co.uk and Carlsberg UK have announced a deal to offer consumers a free £25 bet when they purchase selected packs of Carlsberg and Tetley’s beer.

Consumers will be able to claim the free online bet from 13th August onwards, adding an extra dimension to the upcoming England football internationals, Euro 2008 qualifiers and the Rugby World Cup, dubbed the "Autumn of Sport".

The free bet will be open to new customers who purchase any promotional pack of Carlsberg, Carlsberg Export, Tetley’s Smoothflow and Tetley’s Original. Consumers will be able to immediately redeem the promotion on a unique coral.co.uk webpage.

Richard Jaques of Coral.co.uk said: "Coral.co.uk is the official betting partner of the Guinness Premiership and Fulham Football Club – so we understand the excitement building up around the Autumn of sport and hope our offer will add to this. A free online bet will enhance the experience for the millions of fans who enjoy watching the action from the comfort of their home.”

Ged Lowry, Head of Customer Marketing, for Carlsberg UK said “Carlsberg and Tetley’s are an integral part of the sports experience in the UK. This is due to the long standing support of football and rugby at all levels, as well as the innovative ways we have brought these various sponsorships to life with consumers."