UK's William Hill and Canadian software giant Cryptologic agree to extend seven year relationship
CryptoLogic Inc., a leading software developer to the global Internet gaming industry, today announced that its wholly-owned subsidiary, WagerLogic Limited, is in the process of negotiating a renewal contract with European betting and gaming giant, William Hill.
The two companies are big names in the gaming and poker world and already have a seven year realtionship.
The deal as it stands is non-binding term sheet which reflects the agreement in principle and builds on the companies’ exsiting arrangeent.
While poker is the cornerstone of much of the activity, the two companies are also looking to focus on downloadable casino games.
Additionally, William Hill has launched an innovative suite of 24 new CryptoLogic-developed non-download games on its online casino site, www.williamhillcasino.com.
Based on the provisions of the term sheet, the companies expect to finalize and sign a three-year long form contract. The current contract was to expire in November but has been extended to allow for the completion of negotiations in early December.
“We have an excellent relationship with William Hill and look forward to even more success both through a new contract later this year and the new business opportunities that this exciting suite of non-downloadable games represent,” said Lewis Rose, CryptoLogic’s President and CEO.
WagerLogic has supplied William Hill with the new non-download games under its status, established earlier this year, as preferred supplier for such games to William Hill’s primary UK pound sterling and US dollar properties.
“CryptoLogic’s continuous flow of innovative games is one of the major reasons we have worked together for over seven years,” said Peter Nolan, William Hill’s Group Director, Remote Channels. “Non-download games are great tools to attract new players, keep casual players involved, and to cross-sell downloadable casino games, which offer an even richer entertainment experience.”
According to Justin Thouin, Vice President, Casino Software Development, “We already offer the best, most innovative suite of downloadable online casino games. By converting 24 of our most popular titles into non-download format, we have staked out a leadership position in that category, too.”
“These new games take advantage of proven winners from our deep download game roster to deliver a unique new Internet entertainment experience for the instant game player,” added A.J. Slivinski, WagerLogic’s Managing Director.