Online site Ultimate Bet will no longer use professional players to promote its US business
There have been some changes going on at Ultimate Bet, with the online poker company dropping their pros in the US.
However the company will continue to use the likes of Phil Hellmuth and Annie Duke for European marketing and promotionsl activities.
In a recent statement the company says:
"Ultimatebet and Absolute Poker remain forever committed to offering the best online poker experience to poker players in the US and the rest of the world. Both businesses have made a decision to further protect their ability to continue to offer US customers the very best in online poker."
"The businesses will no longer actively use Professional Poker Players to endorse either dotcom brands in the US domestic market, but will continue to do so internationally. However, leading pros such as Mark Seif, Phil Hellmuth, Annie Duke and others continue to work for Absolute Poker and UltimateBet. The marketing decision on the dotcom brands in the US does not in any way affect US players."
"The Pros remain committed to the business and will continue to promote both AbsolutePoker.com and Ultimatebet.com in the international market and work with AbsolutePoker.net and Ultimatebet.net."
"Absolute Poker and UltimateBet will continue to work with the best pros in the industry to help drive their significant growth strategy. Furthermore, they will look work with their current pros and sign new pros to work with either brand in the international market."
"Legendary poker pros Phil Hellmuth and Annie Duke, who have worked closely with UltimateBet since its creation, will continue to endorse UltimateBet.com in international markets. Johan Storakers — Sweden’s no.1 professional poker player — and Jim Worth AKA KrazyKanuck are also in the current stable of UltimateBet.com Pros."
So it seems it’s businees as usual, minus the pros in the US.
The compnay has also announced that it will once again is the title sponsor of the 6th annual Aruba Poker Classic, which takes place in a 5-Star resort in Aruba this September. With over 700 players expected to qualify exclusively through UltimateBet.com — and with satellites running now at Absolutepoker.com — this year’s event will continue a great tradition of Caribbean poker.