Crypto and Will Hill

Spanish poker players will be happy with the news that UK bookmaker and poker operator William Hill and their software provider Cryptologic have launched a new Spanish language site es.williamhillpoker.com.

The new opportunity for Spanish speaking players comes off the back of William Hill’s contract extension with Canadian software developer CryptoLogic.

The Spanish language poker site adds to the Greek site that CryptoLogic previously developed for William Hill.

Under the new contract, the companies have renewed their relationship for another three years on financial terms that are pretty much the same as those in their former agreement, with incentives to increase gaming activity. With the added bonus of a Spanish presence.

“We are very excited about the prospect of continuing our partnership with William Hill — an icon in the UK betting market and one of CryptoLogic’s most important relationships,” said Lewis Rose, CryptoLogic’s President and CEO. “While much of the online gaming world has only recently started paying attention to the UK and continental Europe, we have been focusing our attention on these markets for the past five years. Our relationship with William Hill exemplifies our strength in the region and the success of our strategy.”

The contract will provide enhanced rights of exclusivity to CryptoLogic as software provider of choice for William Hill’s key online casino and poker businesses.

Peter Nolan, William Hill’s Group Director, Remote Channels commented: “Based on our seven-year history with CryptoLogic and the exciting initiatives already underway, like Spanish Poker, I am confident that we will grow our business significantly,”

“CryptoLogic powers one of the largest poker networks in the world, with particularly strong liquidity in European markets. Their award-winning Internet casino software—both download and non-download versions—creates an engaging entertainment experience that draws new players to our sites and keeps current players coming back.”