Crypto and Playboy

Three new brands have been launched in Europe; the eagerly anticipated PlayboyGaming.Com, alongside two of Scandinavia’s most popular poker sites, Parbet.com and Betsafe.com, and all three are powered by the Cryptologic engine.

CryptoLogic’s software will support the Playboy Internet poker site for three years on an exclusive basis, and will target non-US markets only.

Similarly, the CryptoLogic-developed network will be the exclusive architecture behind Betsafe Poker for three years.

CryptoLogic recently announced purchase and licensing agreements with third parties with respect to the Parbet brand and poker assets, both of which closed last week.

The PlayboyGaming.Com site will offer unique ‘money can’t buy’ promotions for players, including PlayboyGaming.Com merchandise and invitations to special events, such as trips to the legendary Playboy mansion. It brings a new dimension to this global brand that already markets 21 local editions of its magazine, provides wireless content in 30 countries and offers Playboy-branded products in more than 25,000 retail outlets around the world.

“The launch of these three sites in January brings to five the number of new poker sites that have joined our poker network since December, and demonstrates CryptoLogic’s success in aggressively pursuing new non-U.S. licensees for the network—already one of the world’s largest. These players now have access to the increased liquidity and market-leading game innovation offered on the CryptoLogic-developed network,” said Lewis Rose, CryptoLogic’s President and CEO.

“Both Parbet and PlayboyGaming.Com reflect our strategy to better control the success of the online gaming properties using our software,” added Rose. “With Parbet, we own the brand, database and related assets and with PlayboyGaming.Com, our group will provide marketing support services, as we have so successfully done for the InterPoker and InterCasino brands.”